The global Fashion &lifestyle brand American Swan in association with Famebox has launched its
debut Swimwear collection at the avant-garde online talent platform Beauty And The Blogger a unique
initiative where style and glamour joined hands with social media. The recently concluded digitally
driven reality show witnessed a bevy of aspiring models team up with blogging enthusiasts as they
showcased their ability, vying for online viewer’s attention. While celebrity VJ Anusha Dandhekar
mentored the models, prominent lifestyle blogger MissMalini hand held the young bloggers, who in
turn battled for Lauren Gottileb’s attention, the celebrity judge who made a surprise entry during the
final Talent Round. The 4 days glamour-filled contest was hosted by popular VJ Cyrus Sahukar.
American Swan’s Swimwear collection is a lifestyle category extension for American Swan, which
epitomizes cool, classic Americana Inspired, casual wear. These fashion-forward themes combined
seamlessly create a coherent collection of stunning swimwear and beach clothing. The swimwear
collection is available in vibrant colors with cool international styling and signature details. It makes for
an ideal outfit for any summer break destination, whether it is the beach, a dip in the pool or for a hip
pool side party.
Trendy cut and sew details inspired by sun rays, ditsy floral print and signature American flag
graphics are designed to flatter any figure. Usage of best in class imported Italian Bi Stretch fabrics
in contemporary cuts and fits make the product really global. The wide assortment of designs include
fashion maillots, bikinis, tankinis, skirtinis and dressy swimwear create a unique poolside lifestyle
fashion offering never seen before. Add to this a collection of cover ups in neutrals and trendy colors.
Men's collection includes V-Cut Swimming Trunks, Boxers and Jammers in sporty colors and trendy cut
and sew details.
AMERICAN SWAN - THE BRAND
American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic
smart Casuals. The brand combines classic, iconic 'Americana' style with a quintessential European Fashion: its
refinement, tailoring & sensibility.
American Swan offers a distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty &
fragrance and home products. The styling is enduring, yet modern and chic, with an emphasis on sophistication,
innovation and top quality. American Swan in the recent times has bagged awards in 5 different at the prestigious
Asia Retail Congress 2014 being declared the ‘Retail launch site of the year'. The fashion brand has also been
adjudged as the emerging E-Retailer of the Year at the recently held India Retail Congress Award 2014.